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Senior CRM Manager

UK (Remote), Dublin
Full-time
Permanent employee

About the Job

Our background and your main purpose… 
 
Founded in 2016 by makeup artist and entrepreneur Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global outlook. After earning a degree in business and building a loyal client base as a makeup artist, Aimee identified a gap in the market for products that were both high-performance and easy to use. Sculpted was launched to bridge that gap without ever compromising on results. 
At our core is a commitment to empowering our community with multitasking, user-friendly products designed to deliver effortless, radiant results in five minutes or less. We believe beauty is better when everyone’s in on it, creating products that enhance natural features, blend seamlessly, and fit into the real lives of busy modern women. Our philosophy is simple: beauty for every age, at every stage. 
In under eight years, Sculpted by Aimee has grown into Ireland’s number one mass cosmetics brand in Boots Ireland*, achieving cult status and competing alongside global beauty leaders. The brand is now stocked in leading retailers including Boots and Selfridges UK, with a strong e-commerce presence serving customers in over 68 countries. Our omni-channel footprint spans more than 500 retail doors across eight markets, alongside four flagship stores in the UK and Ireland. 
Our portfolio includes over 140 makeup, skincare and body products, all Leaping Bunny certified and recognised with more than 40 industry awards. Skincare is now our fastest-growing category, driven by a commitment to innovation, advanced formulation, and best-in-class performance. Developed and made in South Korea (the global leader in skincare innovation) our skincare range reflects our dedication to efficacy, quality and continuous improvement. 
With over 100 foundation shades and finishes across our complexion range, we are committed to celebrating real skin and championing minimal retouching across our campaigns and social platforms. 
 
*In June 2024 Sculpted by Aimee was ranked the number one mass cosmetics beauty brand in Boots Ireland’s self-selection category.  
 
Due to this exciting growth, Sculpted by Aimee are looking for a full time Senior CRM Manager to join the growing Marketing team. This role can be based in Dublin, Ireland or the UK. 
In this role you will work closely with our Marketing Director to strategise, create, and execute engaging CRM initiatives for our scaling business.  
We are seeking a strategic, data‑driven CRM Manager to own and elevate our customer lifecycle across all touchpoints. In this role, you’ll use insight, creativity, and innovation to grow customer loyalty, increase retention, and drive lifetime value in a competitive beauty market. You’ll manage our CRM platforms, develop segmented communications, deliver key initiatives, and champion a truly customer‑centric approach across the business.

Accountabilities Include

Main Accountabilities: 
 
CRM Strategy & Lifecycle Management 
  • Develop and execute the end‑to‑end CRM strategy to drive acquisition, engagement, retention, and reactivation.
  • Design and optimise the customer journey (welcome, nurture, loyalty, replenishment, win‑back, etc.).
  • Translate business goals into actionable CRM plans aligned with brand and commercial targets.
Campaign Planning & Execution 
  • Plan, build, and deploy personalised, multi‑step campaigns across email, SMS, app, and other owned channels.
  • Ensure all CRM communications are on-brand, compliant, and aligned with product launches and marketing calendars.
  • Lead A/B and multivariate testing to optimise content, creative, offers, and timing. 
Segmentation & Personalisation 
  • Build smart customer segments using behavioural, demographic, transactional, and predictive data.
  • Work with data teams to refine models such as churn prediction, propensity to purchase, and product affinity.
  • Drive deeper personalisation to enhance engagement and overall customer experience. 
Data, Insights & Reporting 
  • Analyse CRM performance, customer behaviour, cohort performance, and channel effectiveness.
  • Own CRM dashboards and KPIs, turning insights into actions and recommendations.
  • Monitor deliverability, list health, and compliance with GDPR and privacy regulations.
Technology & Tools 
  • Manage the CRM platform (Klaviyo) and Loyalty Platform.
  • Work with tech partners to improve data flows, automation, and integrations across systems.
  • Ensure CRM tools are fully optimised to support business growth.
Cross‑Functional Collaboration 
  • Partner closely with Marketing, E‑commerce, Creative, Retail, Product, and Customer Service teams.
  • Support launch campaigns with targeted CRM plans that enhance conversions and repeat purchase.
  • Help develop loyalty programs and membership strategies to strengthen brand advocacy
  • Support sustainable business practices by minimizing waste, promoting responsible sourcing, and reducing environmental impact.
  • Foster a diverse, inclusive, and ethical workplace while contributing to our community initiatives both internally and externally. 
  • Uphold integrity, transparency, and accountability in all business practices.
Key Stakeholders   
  • CRM Team including in house designers, E-commerce Team, POS Team, Customer Service, Commercial and Marketing
Sculpted by Aimee is committed to creating a diverse and inclusive workplace where everyone has equal access to opportunities and every voice is valued. We celebrate and respect all differences (seen and unseen) and strongly encourage applications from candidates of all backgrounds. All qualified applicants will be considered regardless of race, colour, religion or belief, gender identity or expression, sexual orientation, national origin, pregnancy or maternity status, disability, age, or any other characteristic protected by law. 

Experience Needed

Key Skills: 

  • Strong understanding of customer segmentation, lifecycle marketing and retention strategies.
  • Hands-on experience with CRM and loyalty platforms (Klaviyo, Loyalty Lion)
  • Data-driven mindset with strong analytical capabilities and experience using tools like GA4 and Triple Whale, PowerBI or similar.
  • Excellent project management and communication skills.
  • Creative thinker with passion for customer experience and beauty.
  • Understanding of ecommerce platforms i.e. Shopify or similar
  • Strong attention to detail with a blend of creativity and analytical thinking.
  • Comfortable working in a fast‑paced, high‑growth environment.
  • Attention to detail and accuracy in copy, proof‑reading and managing customer data.
  • Well-organised with the ability to multitask and prioritise workload
  • Impeccable attention to detail
  • Positive attitude and enthusiasm, and ability to work well in a team
  • The ability to create an engaging and creative copy
  • Excellent communication skills in both written and spoken English are essential for this position
  • Experience of analysing metrics and data to guide decisions and make recommendations

Qualifications and Experience: 

  • Proven experience (5 years) in a CRM & loyalty ideally within beauty, fashion, wellness, or retail.
  • Bachelor's degree in Business, Communications, or related field.
  • Experience in loyalty programmes and leading communication strategies to encourage LTV
  • Experience using Klaviyo would be beneficial but not essential. Use of similar tools would be essential.
  • Previous experience in beauty / cosmetics brand or retail related business is desired.

About us

Founded in late 2016 by Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global vision. Aimee, who began her journey as a makeup artist after earning a bachelor’s degree in business, spotted a gap in the market for makeup that was both easy to apply and highly effective. Combining her passion for beauty and business acumen, she launched Sculpted by Aimee to create products that simplify beauty routines without compromising results. 

At the heart of Sculpted by Aimee is a commitment to empowering beauty enthusiasts with multitasking, user-friendly products that deliver a glowing finish in five minutes or less. Our products are designed to enhance natural beauty, applying effortlessly and blending seamlessly to help our community look and feel their best. 

In less than eight years, Sculpted by Aimee has achieved cult status, surpassing established beauty conglomerates to become the number one mass cosmetics brand in Boots Ireland*. We have expanded our presence across key retailers such as Boots and Selfridges UK, and our e-commerce platform now serves customers in 68 countries. Our 360° omni-channel approach includes a robust physical presence in over 500 retailers across eight countries and four flagship stores in the UK and Ireland. 

Our product portfolio includes over 140 makeup, skincare, and body products, all proudly certified by Leaping Bunny and recognized with 40+ industry awards. With an extensive range of complexion products offering over 100 foundation shades, Sculpted by Aimee is dedicated to celebrating real skin and promoting minimal retouching in our social media and campaigns.